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Austin Luce Newsletter

Signs that make you visible

July 29, 2009
Category: Shopfront Signage — By Brian

The shop front is the first thing people will notice if you are a retailer. And based on the quality of the message on this piece of signage they make their impressions about what kind of an enterprise you are. If this signage on your shop front looks dull and unappealing, the chances are that the potential customers or curious commuters will not visit your store. Theses people will not even bother finding out more about you, or even if they need your services. Shop fronts require signs and signages which make them look credible. They should be able to give people the right impression the first time and every time.

While many choose to create their own signs using paints some outsource this work to local ‘artists’ and designers. The right signs can help to ensure more footfalls in a store or a shop, and also help to sell more.

A sign board, banner or nameplate is a promise of credibility

When you enter a store, the first thing you look at is what is on display. To be able to catch the human eye is a rather tricky science, and requires the expertise of a good signage manufacturing company which can advise you on what kind of sign or display will suit your shop or business enterprise. These kind of manufacturing companies are extremely proficient at the manufacture, printing and writing of nameplates, banner stands and shop front signages whether illuminated or otherwise.

Safety signs are essential in all workplace environments

July 27, 2009
Category: Safety Signs — By Ruth

Safety signs have been in our area of vision for as long as we can remember. Many people dismiss safety signs as an involuntary sign board that tell them nothing new. This is one of the most misconceived notions about safety signs. Safety signs save many lives every year, since people in panic situations get overwhelmed by the situation. In such times, safety signs and signage are instrumental in guiding people to the correct safety exits and more.

Without safety signs in the workplace, newly joined employees can get confused with the new workplace and land themselves in danger. In order to avoid such circumstances, safety signs are put in place. Many times, safety signs are seen as a bureaucratic prerequisite but they go much deeper than that. Safety signs and signage can provide relevant safety measures to employees involved in crisis situations. For example construction workers who work in hazardous environments absolutely need safety signs to avert them and others from potentially threatening situations.

Safety signs are also ideal for people who work in close contact with the general public. Employees engaged in road excavation and development also need safety signs as these signs can avert the general public from venturing near the excavation sites. Scaffolding projects also need safety signs as a pre requisite since they are in very close contact of the general public that is walking above or below. All these points highlight the essential requirement for safety signs in today’s society.

Safety signage in the workplace is essential for employee safety

July 24, 2009
Category: Safety Signs — By Brian

Employee safety is paramount to every employer. Every workplace has hazards which must be pointed out by the use of safety signs in all areas necessary. Well placed safety signage has been known to save lives of employees at regular intervals. As an employer, business owner or a manager, it is your duty to employ safety signs in your workplace in order to avert any potential dangers. For example if a new employee is to enter a workplace with no safety signage, it can be very tough for him or her to avert any potential danger situations.

Safety signs come in various sizes, shapes and types and can be utilized to differing degrees, depending on what activities occur in the workplace. Safety signs include stop signs, fire exit signs, danger signs and more. With the help of these signs, employees know exactly where the danger areas are. While installing safety signage can be relatively easy for smaller organizations, large companies and workplaces need extensive planning while putting up safety signs. Usually a health and safety officer is employed by large agencies and companies to survey the work area, then put up the appropriate safety signs and ensure they are maintained.

In today’s world although work hazards have been extensively minimised, there is still that slight chance of coming face to face with a potentially dangerous situation. In order to avoid this, safety signs are a must for any workplace.

LED signs and neon signs used in advertising

July 23, 2009
Category: Signs — By Kevin

Signs or signage plays a very important part in our lives. Everywhere we go signs are there to guide us. Whether it’s warning us away from danger or inviting us to attractions or shops, signs play a vital role.

Signs used in advertising
Signage was first used as a way of advertising shops wares. These signs were used to grab the eye of the consumer and draw them into the shop. This humble beginning led to the now multi-billion dollar advertising industry that now employs different methods to attract customers. Today’s signage can be made from a wide range of materials and can include the use of powered light.

To help companies and shops to continue advertising well in to the night, the use of neon signs and LED signs has grown dramatically. These signs are used to attract people’s attention even on the darkest of nights. You’ll have noticed these down your local high street and along roads, their bright colours and lights to grab the attention of passer-bys.

LED signs and neon signs
Both of these are pretty efficient at what they do and only differ when it comes to the cost of installing them and their maintenance. LED signs are cheaper than neon signs when it comes to installing them. LED signs are the cheaper option when it comes to maintenance. Neon signs can be more expensive to replace due to the gases inside each light. Check which type would suit your requirement first before purchasing.

Banner stands can improve the visibility of your products

July 22, 2009
Category: Banner Stands — By Ruth

As most potential customers regularly visit trade shows and exhibitions, it is essential to display your products and services in an appropriate manner in order to attract them. If you want to grab the attention of potential customers who visit trade shows and exhibitions, it is essential to make maximum use of the space that is allotted to you.

Advertising your merchandise and products using banner stands can really help your trade show to stand out from others. Banner stands provide a completely new look to your trade show. Many companies use trade shows for launching their upcoming products and by using banner stands, promoting the new and existing products becomes simple.

If you want to display the products and services of your company in a trade show or an exhibition, it is crucial to utilise proper advertising tools such as banner stands and exhibition displays. Banner stands are effective advertising mediums that immediately help to grab the attention of the spectators. Also, by attending different trade show exhibitions, you can make a note of the techniques that the competitors use for displaying their products and services.

Banner stands are available in many different types, styles, sizes and shapes. Moreover, you can even customise your banner stand in a creative and dramatic way which can eventually help to draw more crowds towards your exhibition booth. So, while displaying your products using display materials, make sure that you place them at an appropriate location, which ensures that they are clearly visible.

Banner stands can be an excellent promotional tool for a company

July 21, 2009
Category: Banner Stands — By Kevin

A great business can wither away if people are not aware of its presence. Advertising and marketing are an integral part of the success of any business. With increased competition, more and more brands are competing with a limited number of consumers. It is then, important to make your brand stand out from the rest. This is one of the prime reasons why more and more companies are looking towards different and varied means of advertising their products and services.

One excellent and inexpensive tool for the marketing and promotional requirements of your business is a banner stand. Banner stands have an advantage as they are relatively inexpensive when compared to other methods of advertising your business. Moreover, they can also be positioned at key locations which can give your brand great presence. They are lightweight and portable which will enable the company utilising them, to move them around and transport them over large distances with considerable ease.

It is important to determine the size and the shape of the banner stand that will work for your promotional requirements. Once you have discovered the banner stand that works for you, you can hire a professional designer to work on an exciting and eye catching design to be put on your banner stand. Banner stands are easily available and you will be able to find one that fits both your requirements and your budget with considerable ease.

Signs to keep people safe

July 20, 2009
Category: Safety Signs — By Brian

Signs, whatever kind they may be, are an important part of our lives. They can help shape our lives and keep us safe. Everywhere you look, there are signs to remind us what has to be done and what should not. One of the most prominent signs that can be found all around us are safety signs. These signs are put up anywhere where there are people. There are a number of different safety signs that are put up in different places to help people lead a safe and organised life. Here are a few:

Hazard signs

These signs are usually denoted with yellow warning triangles and have black borders and point out potential hazards. Depending on the hazards they are trying to denote, a suitable symbol is placed within the triangle. This type of safety sign can be specific and state things like “Danger, High Voltage” or “Caution, Slippery Surface” or could be more generic and simply say “Danger”.

Prohibition signs

Prohibition signs are safety signs that are mainly red and white and prevent people from certain activities or behaviours. “No access”, “No parking” and “No smoking” are some of the most common prohibition signs.

There are various other safety signs that are of importance as well. For instance, fire exit signs, mandatory signs and safe condition signs. All these look out for the well being of the people and have to be followed for people to stay safe at all times, wherever they are.

Put signs in places that get the most attention

July 17, 2009
Category: Signs — By Ruth

Every company depends on advertising to reach out to customers and increase their business and profits. But just any kind of advertising will not help achieve this. To take your business and products to as many customers as possible, it is important to have a good advertising campaign. Using outdoor signage is one of the most beneficial types of advertising.

This is because outdoor signage can be used in many different ways. In addition to this, you can be sure of your sign getting the best exposure. While outdoor signs are great at grabbing the attention of passer-bys, and promoting companies, services and products, there are a few ways of increasing the impact of these signs. Here are two places where signs can get the most attention.

Close to your building- To draw customers to your company, it is best to have your signage close to your building. By doing this, companies can be sure of their customers taking notice of their signs as they walk or drive by. Putting your company’s or product’s signs on your building will also help potential customers find your company easily.

By roadsides- This is definitely the most common way of displaying retail signs. Most retail stores prefer to display their signage on roadsides so that customers who are in cars or are walking by, are sure to see the sign. A busy road that has lots of people walking and driving by is a great way to promote business.

It is however important to ensure that your sign is very visible if you want customers to take notice of it.

Safety signs at the workplace help employees avoid work hazards

July 16, 2009
Category: Safety Signs — By Ruth

Safety signs are extremely important in today’s world. Safety signs are often ignored by people, but as a matter of fact they are extremely important. And one of the most important places to have safety signage is in the workplace.

Although this may seem like an unnecessary precaution, it is actually very important since it ensures the safety of the employees at the workplace. Without adequate safety signs in the workplace, employees may be confused in an emergency situation and employers will be held responsible for inadequate safety signage.

Safety signs are needed to impart an initial warning to employees to navigate away from danger. Also, safety signs are put in place to avoid any injuries to new employees who may not be accustomed to their new environment. For example, a new employee at a construction site may not be aware of all the hazards in his work area.

In work areas which have considerable hazards, it is absolutely necessary to have safety signage. Thus as an employer and a business owner, it is imperative for you to have adequate safety signs and signage in your work environment.

Safety signs are imperative in public and private places

July 15, 2009
Category: Safety Signs — By Kevin

All public facilities and workplaces need to have safety signage as a compulsory measure. It is highly important to have safety signage in all public places since safety signs help people move away from danger areas which could be a threat to their lives. For example, imagine being in a building with no fire exit maps. If the alarm was to go off, you would be clueless as to where you have to exit.

If there are safety signs, you can clearly navigate away from danger in a moment of crisis. From the smallest office to the biggest one, all make use of safety signs on a daily basis. For a small office or warehouse space, safety signage can be relatively easy, but for large factories and warehouses, displaying safety signs is imperative since a large amount of people are working on the premises.

Many large companies worldwide hire the services of the health and safety officer to get the appropriate signage in the appropriate places. These companies manufacture safety signs of all sizes and shapes. From large fire exit signs to mid sized stop signs, these companies do it all. It is important that you, as a business owner or a manager, make appropriate use of safety signage in order to keep your employees out of danger.

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